Collect two ads that are controversial and a trade press article for each.
For each ad write a 200 word analysis using the following
a) what were the objectives of the ad from the brands perspective?
b) who was the intended audience?
c) why did the brand choose a controversial approach?
d) is the ad effective?
e) how would you improve the ad?
f) based on the article, what was the effect of the controversy and how could this impact the brand?