Collect one good ad and one bad. (200 words per ad.)
Justify your choice in terms of strategy, creativity and execution, linking theory and not just personal opinion. In your response, consider the following:
a) is the creative approach consistent with the message strategy and objectives? Does it communicate what it is supposed to?
b) is the creative approach appropriate for the target audience?
c) does the creative approach communicate a clear and convincing message to the consumer?
d) is the creative approach appropriate for the media environment in which it is likely to be seen?